We've been in this business long enough to remember when nobody asked about purity. You'd send a peptide, they'd use it, end of story.
Not anymore.
Lately, almost every inquiry we get includes the same question: "Can you share the COA?"

COA—certificate of analysis. It's a piece of paper showing exactly what's in the vial. Impurities, water content, actual peptide weight. The stuff that used to be fine print is now front and center.
A buyer in Europe explained it to us: "I got burned once with bad material. Wasted three months. Now I check everything."
We've always run HPLC tests on every batch. But we've started putting the reports front and center on the website. Not because we have to. Because people are asking.